Using virtualenv to install Django is recommended. This is because when you use virtualenv, you create an isolated environment with its own installation directories. This allows you to install a custom version of Python and its different packages which is not connected to the global installation on the server. This also solves the issue with permissions when installing software.
pip and virtualenv
Installing a custom version of Python for your virtualenv
If you're planning on using Django with a new virtual environment, chances are you want to use a specific version of Python. Review the following article to install a custom version of Python and create a virtual environment using this custom version:
Create a virtual environment
View the following article to create a virtual environment:
After you've created and activated a project in a virtual environment, you can then install Django within this isolated environment.
Setting up your Django site in virtualenv
Install a custom version of Django and any other required packages (e.g., MySQL-Python if you're going to use a MySQL database with Python 2.7) for your website using pip:
(my_project) [server]$ pip install Django (my_project) [server]$ pip install MySQL-python