Overview
This article explains what an Announcement List is, why they're ideal for large email campaigns, and the various ways you can use them.
Purpose of an Announcement List
Announcement Lists allow you to send a single email to all of your site users/customers who have chosen to opt in to receive emails from you. This is helpful in the following situations:
- Keeping subscribers up to date on changes to your business, meetings, and events.
- Sending product updates to customers who have requested updates.
- Distributing your newsletter to people who have requested it.
SMTP limitations
-
Announcement Lists have no SMTP quota limitations. This is a primary reason they are used as they ensure your message is received by your subscribers.
This is different from sending a single message to all of your customers using a regular web form or via SMTP, as you are restricted by SMTP quota limitations.
FAQs
Are there other types of mailing lists?
-
There are two types of mailing list services you can set up on your domain:
- Discussion Lists: Subscribers can post to the list and each other.
- Announcement Lists: Only the list admin can send emails to subscribers.
What is the anti-spam policy for Announcement Lists?
-
Announcement Lists are only for mailing those subscribers who have signed up to be on this list. You may not send any unsolicited bulk email (also known as "spam") through this service. If you spam, your account may be immediately terminated without warning.
In addition, you must include instructions for unsubscribing from the list at the bottom of every message. For more details on what you can and cannot do, please see DreamHost's anti-spam policy.
Will the Announcement List work if my MX records are changed?
-
Yes. The Discussion and Announcement List services run off of the list servers, which are not tied to the MX machines used for regular email.