Google Analytics

Google Analytics is web analytics software offered free of charge by Google. You can use it to track your website traffic and view detailed reports.

You can read more about Google Analytics at the following links:

• Google Analytics Overview
• Google Analytics on Wikipedia

Retrieving your tracking code

1. Create an account with Google.
2. Sign into your account.
3. Visit the Google Analytics login page.

   

4. Click the Sign up button.

   The New Account page opens:

   

5. Fill in all required fields.

   

6. At the bottom, select which data sharing settings you prefer, and then click Get Tracking ID.

   

7. Read the 'Terms of Service' agreement. When finished, click the I Accept button.
   After you click the I Accept button, Google Analytics begins to load and shows you the following information about your account:
   • This page displays your 'Tracking ID' which appears in the following format:

   UA-XXXXXXXX-X

   • It also displays your 'Tracking Script' which appears in the following format:

   <script>
     (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
     (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
     m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
     })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
   
     ga('create', 'UA-XXXXXXXX-X', 'auto');
     ga('send', 'pageview');
   
   </script>
   

How to add the tracking code to your site

There are a few ways to add the tracking code to your site. View the following article for details:

• Set up the Google Analytics web tracking code

Adding the tracking script to each page

1. Using the tracking script shown above, copy all the code including the <script> tags.
2. Log into your site via FTP or SSH.
3. Edit the code of any page you wish to track. For example, open your index.html page and paste the code before the </head> tag.
   

   If you're using a different programming language and do not have an index.html file, place the code into its own file. Then, add that code to your page header file.

4. Verify your configuration by visiting the following link:
   • Check your web tracking code setup

Adding the tracking tag using Google Tag Manager

• Add tracking using Google Tag Manager

Adding the tracking code to your WordPress site

WordPress plugins

Using a plugin is the easiest way to add Google Analytics to your WordPress site. Below are a few of the many options available:

• Insert Headers and Footers
• Google Analytics by Yoast
• Google Analytics Dashboard for WP
• Google Analyticator

Manually pasting the code

If you are comfortable editing files directly, you can insert your Google Tracking Code into your theme's header.php or functions.php file.

Verifying your tracking code configuration

It's important to regularly check your stats to confirm Google Analytics is functioning. The following article walks you through how to do this within the Google dashboard:

• Check your web tracking code setup

See also

• Google Analytics overview
• Set up your web tracking code