Overview
Google Analytics is web analytics software offered free of charge by Google. You can use it to track your website traffic and view detailed reports.
You can read more about Google Analytics at the following links:
Retrieve your tracking code
- Create an account with Google.
- Sign in to your account.
- Visit the Google Analytics login page.
- Click the button to sign up.
- The New Account page opens:
- Enter a new Google Analytics account name.
- Select which options you'd like to enable.
- Click the Next button to proceed.
- On the next page, enter in a name for the new Property you wish to track.
- Click the Next button to proceed.
- On the next page, select options that correspond to your business and the data you'd like to track.
- Click the Create button to proceed.
- Read the Terms of Service agreement. When finished, click the I Accept button.
- After you click the I Accept button, Google Analytics loads.
- Choose a data stream you wish to track.
- On the next page, enter the required information for your stream.
- Click Create stream when finished.
- Your data stream page loads with your new MEASUREMENT ID.
The MEASUREMENT ID is used for new Google Analytics 4 properties.
- Scroll down to the Tagging Instructions section for information on how to add this code to your site.
Add the tracking code to your site
There are a few ways to add the tracking code to your site. View the following article for details:
View the following articles for instructions on how to edit a file in your site in case you need to manually edit the code.
Add the tracking code to your WordPress site
WordPress plugins
Using a plugin is the easiest way to add Google Analytics to your WordPress site. Below are a few of the many options available:
Verify your tracking code configuration
It's important to regularly check your stats to confirm Google Analytics is functioning. The following article walks you through how to do this within the Google dashboard:
