Google Analytics is web analytics software offered free of charge by Google. You can use it to track your website traffic and view detailed reports.
You can read more about Google Analytics at the following links:
Retrieve your tracking code
View the following article for instructions on how to retrieve your Tracking ID or Google Tag ID (Google Analytics 4):
- [GA4] Find your Google tag ID - Google Analytics Help
Add the tracking code to your site
There are a few ways to add the tracking code to your site. View the following article for details:
View the following articles for instructions on how to edit a file on your site in case you need to manually edit the code.
Add the tracking code to your WordPress site
Using a plugin is the easiest way to add Google Analytics to your WordPress site. Below are a few of the many options available:
Verify your tracking code configuration
It's important to regularly check your stats to confirm Google Analytics is functioning. The following article walks you through how to do this within the Google dashboard: