Google Analytics

Overview

Google Analytics is free web analytics software from Google that tracks your website traffic and generates detailed reports. This article covers how to retrieve your tracking code, add it to your site — including a WordPress site — and verify that the tracking code is working.

You can read more about Google Analytics at the following links:

• Google Analytics Overview
• Google Analytics on Wikipedia

How do I retrieve my tracking code?

View the following article for instructions on how to retrieve your Tracking ID or Google Tag ID (Google Analytics 4):

• [GA4] Find your Google tag ID - Google Analytics Help

How do I add the tracking code to my site?

There are a few ways to add the tracking code to your site. View the following article for details:

• Set up the Google Analytics web tracking code

View the following articles for instructions on how to edit a file on your site in case you need to manually edit the code.

• Creating and editing files via FTP
• Creating and editing a file via SSH

How do I add the tracking code to my WordPress site?

WordPress plugins

Using a plugin is the easiest way to add Google Analytics to your WordPress site. Below are a few of the many options available:

• Insert Headers and Footers
• Google Analytics by Yoast
• Google Analytics Dashboard for WP

How do I verify my tracking code configuration?

It's important to regularly check your stats to confirm Google Analytics is functioning. The following article walks you through how to do this within the Google dashboard:

• Check your web tracking code setup

See also

• Google Analytics overview
• Set up your web tracking code