Configuring the SEO Toolkit

Overview

After you've added the SEO Toolkit to your website and your site is live and loading from DreamHost's servers, you can begin adjusting your SEO settings.

Step 1 — Log into the DreamHost SEO Toolkit

This section explains how to access your website's SEO Toolkit.

Your website's DNS records must be pointed to DreamHost before proceeding.

WordPress websites

You will need to have DreamPress or a One-Click Install WordPress website to use these instructions. If your WordPress website is not a One-Click Install version, refer to the steps below.

  1. Log into your One-Click Install WordPress or DreamPress site.
    SEO Toolkit
  2. In the left menu, select the SEO Toolkit item.

All other websites

You must upload your website contents before proceeding.

If there are no files uploaded to your site, the SEO Toolkit will be unable to function and the dashboard link will notify you the site is not live yet.

  1. Navigate to the Websites page.
  2. Click the Manage button for your domain.
    • If in Grid view, hover over your domain and click the Manage button.
    • If in List view, click the Manage button to the right of your domain.
    SEO Toolkit
  3. Scroll down to the Search Engine Optimization section
  4. Click the SEO Dashboard link.

Step 2 — Add information about your website

On the SEO Toolkit page, click the Get Started button. You'll be asked the following setup questions.

What’s the main goal of your website?

Choose from one of the options provided.

SEO Toolkit
  • To promote something (Yourself, a company, a local business or an organization)
  • To sell things online (An e-commerce website)
  • To share news or thoughts online (A news site, blog, magazine or educational website)
  • Other (Your website doesn't fit into the above categories)

Where do your visitors come from?

SEO Toolkit

Select which country most of your visitors are located in.

Since search engine results are different in each country, this setting allows the SEO Toolkit to track SEO rankings for a specific location.

Step 3 — Implement the SEO Toolkit's suggestions

The SEO Toolkit then displays your website's SEO score and suggests steps you can take to help improve it.

WordPress and DreamPress sites

If you have a DreamPress or One-Click Install WordPress website the SEO Toolkit will help guide you through making these changes in your dashboard.

Non-WordPress sites

If your website is not built on WordPress you will need to manually make adjustments based on the SEO Toolkit's suggestions.

Step 4 — Add keywords

SEO keywords are the words and phrases in your website's content that make it possible for visitors to find your website in search engines.

When your website is well optimized for search engines, search engine robots can easily understand what your website content is about and relay that information to potential visitors.

WordPress and DreamPress sites

If you have a DreamPress or One-Click Install WordPress website the SEO Toolkit will help guide you through making these changes in your dashboard.

Non-WordPress sites

  1. On the top-right menu, click on Settings link.
    SEO Toolkit
  2. In the left menu, click Tracked Keywords.
    SEO Toolkit
  3. Click the Find new keywords button to open the keyword search box.
    SEO Toolkit
  4. Enter the word or combination of words that a searcher might type into a search engine when looking for your website. For example, someone looking for a restaurant in Los Angeles might search for los angeles restaurants.
  5. Click the Search button.
    SEO Toolkit
  6. You are shown your keyword as well as some alternatives. Next to each, you'll see how easily this keyword can bring visitors to your site, as well as how many times that keyword was searched for in the last month.
  7. Click the plus icon (+) to add a keyword to your website.

On the Tracked keywords page you will now see a list you've created. Click the x icon to delete a keyword.

Step 5 — Add competitors

Your competitors are other websites that share a similar audience with your website. They may sell the same types of products you do, be in the same industry, or provide the same type of content.

To improve your SEO score, it's important for you to identify, monitor, and understand what kind of SEO work your competitors are putting into their websites. This way, you can compare your website's performance to theirs, and see what is working for you against your competition.

WordPress and DreamPress sites

If you have a DreamPress or One-Click Install WordPress website the SEO Toolkit will help guide you through making these changes in your dashboard.

Non-WordPress sites

  1. On the top right menu, click on Settings link.
    SEO Toolkit
  2. In the left menu, click Competitors.
    SEO Toolkit
  3. Click the Add a competitor button.
    SEO Toolkit
  4. In the box, type in the full website address (https://example.com) of the competitor you want to track and compare with your results.
  5. Click the Add Competitor button.

On the Competitors page, you will now see a list you've created. Click the x icon to delete a competitor.

Monitor your SEO results and settings weekly

It's recommended that you monitor your SEO results and settings on a weekly basis. Regular SEO maintenance ensures that your website continues to have a healthy SEO score and appears high in search engine rankings.

Changing the language of the DreamHost SEO Toolkit interface

DreamPress and One-Click Install WordPress websites

The latest WordPress plugin version of the SEO Toolkit has integrated Spanish language support, based on your WordPress installation's language settings. Make sure your plugin is updated and your WordPress language settings are set to Spanish to use the translated plugin:

If you need support for a language other than English or Spanish, some web browsers provide tools that translate webpages in the browser window itself. Instructions for popular browsers are listed below:

All other websites

  1. On the top-right menu, click on the Settings link.
    SEO Toolkit
  2. In the left menu, click the Company profile item.
    SEO Toolkit
  3. Scroll down to the Interface preferred language section, and select your preferred language.

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Article last updated PST.

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